About RiteLoop

RiteLoop exists because I needed a different kind of habit tracker and a tech project to test out new technologies. One that asked a different question: not how many days in a row, but who you’re becoming. The story starts with habits, or rather, my long and uneven relationship with them.

Identity and Habits

I’ve struggled with habits for decades. Gym, running, eating well, meditation, sleep, reading, seeing friends, keeping on top of chores. You name it. Different things have worked for different lengths of time. I can’t say I’ve cracked it. Sometimes I wonder if I’m built for doing things regularly at all. I get the most done when I hyperfocus on one thing, usually something IT-related. I can sit for long days for weeks and months. But “train three times a week, every week”? That’s harder. I have a knack for prioritizing other things. Work, mostly.

Still, I’ve had over stack100 training sessions per year for at least the last four years. And for the last thirty, the pattern has been the same: I get a habit going for a few months, then something happens (a new kid, a new job) and I fall off for a year or two. Meditation? My longest run was maybe four or five times a week for six or seven months.

So no, I haven’t really succeeded. But I still believe strongly in habits. That belief got sharper after reading James Clear’s Atomic Habits a couple of years ago. It hit me hard. I’ve read it once and listened to it twice. I’m going through it again this spring. What stuck with me, and what he and others call identity-building, is the idea that habits aren’t the goal. Who you’re becoming is.

What Identity-Building Means to Me

For me, identity-building is about making things as automatic as “I am a person with good oral hygiene.” Because I have that identity, I brush my teeth every morning and evening. I floss in the shower. I go to the dentist every 12–18 months. I’ve never had a cavity and minimal tartar since I started flossing about ten years ago. No drama. No streaks. Just something I do.

I want that same automaticity with other things. I want to be someone who is obsessed with following my systems and hitting my goals. I want it to be obvious that I’m a person who follows a set of habits. That’s my highest priority.

Every time I perform a habit, I’m building that identity, the same way brushing my teeth reinforces that I’m someone with good oral hygiene. If I miss a morning, it doesn’t matter. I’ll do it in the evening. I’m not crying over a broken streak. By evening, there’s no reason to skip; something just got in the way earlier. Same with the rest of my habits.

Why I Built RiteLoop

Around Christmas 2025, I decided to build it. I’d spent six years writing a mid-sized fintech system in Node.js and plain JavaScript, minimal TypeScript. As always with bigger systems, it became a race for features, with little time to obsess over writing things exactly the way I wanted. RiteLoop is my attempt to do better. Good results on both the code side and the product side. I’m not fully satisfied (who ever is?), but I felt I needed a website to front the app before moving on.

The Tech Side

I was itching for something new after years of JavaScript. My son had been learning Unity and C# since the summer, so I figured I’d try C# too, and maybe help him out when he gets stuck. I’d also wanted to build a realtime system, so I went with WebSockets over SignalR. In the fintech system we built, my colleague wrote 90% of the frontend. So for RiteLoop, I wanted to dig into that myself. I chose TypeScript, Vite, React, Tailwind, Zustand, and Zod as the main stack.

Yeaah, fullstack baby!

The Company

Carcosa R&D AB is my company. I invest my time in different startups and get involved in everything from system development to business development. RiteLoop is one of those projects: a tool for intentional living that I’m building because I needed it myself.

I’m not interested in growth at all costs. I’m interested in building something meaningful for people who think long-term.

The Name

“RiteLoop” combines “rite” (a ceremonial act) with “loop” (the cycle of repetition). It reflects what I’m after: identity forged through repeated, intentional rituals. To me, rituals possess an arcane, almost magical allure. I draw heavy inspiration from the eerie atmospheres of The King in Yellow and Lovecraftian lore, aiming to infuse the brand with that distinct, otherworldly aesthetic.